A Lord’s Story – A rare insight into a Lord’s mind.

A Lord’s Story


Some of you may know me, some of you may not.  I’m David (DT) and I handle a great deal of the content that Talent Dynamics generates.  My business is a video and content marketing company.  Sounds creative?  It is.  Am I a Creator?


I’m a Lord.  I discovered this insight about myself 4 years ago and a great deal of things fell into place but not straight away.  I’m still thinking about what makes me a Lord and what it means to BE a Lord.  I thought it might be quite useful to share what I’ve come up with so far and start a discussion that would be beneficial to others.


Profile Test

I always thought of myself as quite creative so when I first took the Talent Dynamics profile test I thought, “Simple, I’m a Creator.  It is after all… what I do“.  I had managed to read about all the 8 profiles (this, I didn’t know, was a very Lord thing to do) and this seemed to be the best fit.

… then I found out I was a Lord.  All the other profiles had stuck with me a little but the Lord didn’t register when I first read it.  Don’t get me wrong I liked the sound of being a ‘Lord’ but what did it mean?

Re-reading the description it read a little… boring.  I managed cash and loved detail?  Well, yeah that was true but not earth shattering and certainly not as cool sounding as the Creator.  I was creative, worked in a creative business… how could I not be a Creator!?!

Then came my first insight…

“What I do and how I act are two different things”

You can get Lords in all different sectors and industries, they might be attracted to some more than others (it’s telling that when first starting my business I kept moaning I should have been an accountant) but they are not excluded from being creative or working in ‘unLordly’ areas (if there is such a thing).  Rather, how they approach what they do will be in a very Lordly way.  Methodical, disciplined and detailed.

I’ll give you an example that always makes people laugh:

I am not a very ‘quick’ person.  I have one speed.  My own. I hate being rushed or being on someone else’s timescale.  To be creative I need a certain amount of time in order to generate one or two ideas.  There is no ‘flash’ of inspiration for me but rather there is a process I follow of thinking, researching and developing.  I know exactly the minimum amount of time I need for this.  4 hours.  I know.  I timed myself and averaged the results.


What Creator would do that?  And that is the point of flow, or the path of least resistance.  You can do whatever you want.  You might even enjoy it.  But it still might not be easy for you. Maybe not your Flow.  I need four hours to generate the 1 or 2 ideas while the Creator could do it in 4 minutes.  I still do generate ideas but I’ll often work closely with Creators do get me started…

… on average that saves me 2 hours :)

A Lord in a ‘world’ of Creators

One of the reasons that I took the profile test 4 years ago was that the team at the time wasn’t as efficient (!) as I’d have liked and there were frequently ‘vigorous discussions’ that took a while to get through and left an atmosphere.  We all took the test.

They were all Creators.

Now Creator’s are great at starting things (the 4 minute rule from above) but not so great at finishing things.  They get easily distracted.  They have more great ideas and rush after them like so many dogs chasing cars.

For a Lord they were loose cannons.  Very powerful but unpredictable (and I do love certainty).  Now for the Creators they felt that I was too controlling and slow.  I ‘sucked’ the fun out of things and didn’t accept the the freedom they needed.  I was a straight jacket to spontaneity.

Then came my second insight.

“Lord’s control.  Data, Assets and Cash are solid.  Predictable.  People aren’t”

The problems were coming from the fact that although we liked each other, we didn’t understand each other.  We were all ‘right’ and 3 Creators against 1 Lord will always end in a win for the Lord (or at least a stalemate) because Lord’s are stubborn and worse can be a little arrogant because they have taken the time to know the detail (and think they know it all).

So I went back to the profile test descriptions and looked at my opposite profile.  The Supporter.  They are in most ways the exact opposite of the Lord.  They easily know and understand the people around them (because they like to talk… and listen) but can get carried away in conversation and miss the detail.  They also delegate really well, matching the task to the person who will not only do it well but enjoy it the most.  They involve the people in the decision to take on the task so they get buy in from them.

A Lord doesn’t do that.  Easily.  What I was doing was making decisions for the team, moving people around like they were assets with skills and abilities.  I didn’t consider that the Creator’s would want to talk.  Or more accurately I didn’t want to talk.

So I made a conscious effort to include people (even if I wasn’t comfortable doing that) and praise them for good work rather than saying words to the effect of ‘Satisfactory.  How can we do it better next time?’

The Oxymoron

And that’s the point about flow.  You can only reach the path of least resistance by helping others to be more effective, improving their performance rather than yours.  ’You can’t get yourself into Flow, you can only get others into Flow’ BUT if you do just that, the chances are that those you help will help you get into Flow too.

I hope this has been useful.  Are any of you Lord’s or work with Lord’s (even if that is just  a suspicion)?  What are other Lord’s like?

I’ll let you guess how long it took me to ‘create’ this blog and what I did to ensure it took the least amount of time. :)